The Economic Journal of Trade and Marketing aims to become a leading resource in the fields of economics, trade, and marketing by offering an interdisciplinary platform for research that addresses contemporary challenges and opportunities in these areas. We seek contributions that provide fresh perspectives on the evolving economic landscape, the role of trade in shaping global markets, and innovative marketing strategies that help businesses adapt and thrive in a competitive world.
Our journal encourages the submission of research articles, case studies, theoretical papers, and reviews that focus on, but are not limited to, the following areas:
- Global Economic Policies: Analyzing the impact of governmental and international policies on trade, business operations, and economic stability. This includes the examination of fiscal and monetary policies, trade agreements, tariffs, and sanctions.
- Marketing Innovations: Research into emerging marketing trends such as influencer marketing, content marketing, artificial intelligence in marketing, and consumer-centric strategies.
- Economic Development and Sustainability: Studies on sustainable development practices, the role of trade in promoting economic growth, and the role of marketing in driving green initiatives and corporate social responsibility.
- Behavioral Economics in Marketing: Exploring how psychological and emotional factors influence consumer decision-making and purchasing behavior.
- International Trade and Investment: Investigating the dynamics of global trade, investment flows, and the economic consequences of trade wars, protectionist policies, and global financial crises.
- E-commerce and Digital Transformation: Research into the growth of e-commerce, digital tools, and platforms that are transforming the global trade and marketing landscape.
- Market Research and Data Analysis: Offering insights on data-driven decision-making, consumer surveys, market forecasts, and the role of big data in shaping marketing strategies.
We welcome contributions from researchers, practitioners, and thought leaders in the fields of economics, marketing, business, and trade, as well as those working in closely related areas. The journal’s mission is to bridge the gap between academic research and practical applications in these key areas, providing valuable resources for policymakers, industry experts, and scholars worldwide.